
SwedesFlyShop is a tiny family-run company from Dearborn, Michigan, that builds Scandinavia trips the way we always wished someone would: no fluff, no 50-person coaches, no “optional” extras that cost half the tour price. Just really good trips to really good places.
How It Started
It began with one stubborn Swede (our co-founder Lina) dragging her American husband (Mark) to Lapland in 2017 “just to see the lights once.” One ice hotel night, one husky ride, and zero sleep later, they were both hooked. Instead of shutting up about it like normal people, they decided to drag the rest of the country along. The first tour had 6 guests. Now we still keep it under 14, because bigger than that and it stops feeling like an adventure with friends.
What We Believe
You should eat the local food, not hotel buffet slop.
Northern lights are worth waiting in -25 °F for, but you shouldn’t freeze doing it.
Big experiences don’t need big groups.
Travel should leave places better, not worse (we plant trees, support Sami guides, and pick partners who actually care).
The Team You’ll Hear From
Lina – the Swede who still gets excited every single aurora night
Mark – the American who now prefers herring over hamburgers (send help)
Erik – our main Lapland guide who can find the lights blindfolded
Freja – Copenhagen local, knows every bakery worth queuing for
And about five more seasonal legends who refuse to let anyone have a bad day.
Where the Money Actually Goes
Straight into the experience: better hotels than we probably need, guides we’ve known for years, the occasional extra cinnamon bun when someone’s having a rough day. We’re not getting rich, but we sleep really well knowing every guest comes home with stories they’ll bore their grandkids with.

Random Facts About Us
We’ve seen the northern lights on 73 tours and running
Lina once danced the frog song in a flower crown at 3 am in front of 200 confused Americans
Mark still can’t pronounce “rödgröd med flöde” but keeps trying
Our office dog is named Lingon and has his own passport
we’re just travelers who got tired of mediocre trips and decided to fix it. If you like honest prices, real food, and the kind of memories that make you grin at random moments years later, you’ll fit right in.
Come say hi – we’d love to take you north.
– The slightly obsessed team at SwedesFlyShop
